K-Pop
Jeon Somi Drops New Music Video “Gold Gold Gold”
Today, Canadian-Dutch-Korean singer-songwriter, JEON SOMI, unleashes the music video for her single “Gold Gold Gold” and it screams top-grade!
The music video comes fresh off the heels of her EP, GAME PLAN, of which “Gold Gold Gold” is the first track on the album.
GAME PLAN marks JEON SOMI’s comeback two years since the release of her debut album XOXO, and begins a new chapter for the pop superstar, as she has evolved both musically and as an artist, offering a more elevated look and sound. Upon its release, GAME PLAN hit #1 on the Worldwide iTunes Album Chart for 4 consecutive days.
JEON SOMI participated in the songwriting of “Gold Gold Gold”, showcasing her growth as a singer-songwriter alongside TEDDY and Danny Chung with production by 24 and Dominsuk, who are known as the hitmakers behind BLACKPINK.
“Gold Gold Gold” has JEON SOMI rapping and singing with overflowing confidence over a trendy and infectious beat with a melodic bridge and addictive chorus. In true JEON SOMI fashion, the music video for “Gold Gold Gold” is colorful, energetic, and full of glitz, glamor, and unbeatable choreography.
“Gold Gold Gold” is the 2nd single off of GAME PLAN, coming less than 3 weeks after the lead single “Fast Forward”, which has amassed 48M YouTube views and was the #1 Trending Music Videos Worldwide for 3 days.
GAME PLAN is available now via THEBLACKLABEL/Interscope Records. The 5-track EP marks a new chapter for the pop superstar, as she has evolved both musically and as an artist, offering a more elevated look and sound.
She also partook in songwriting 3 of the album’s tracks showing her growth as a singer-songwriter. GAME PLAN features tracks: “Gold Gold Gold”, “Fast Forward”, “Fxxked Up”, “Pisces”, and “The Way”.
A Stellar Artist As She Can Be
Born as Ennik Somi Douma in 2001 in Ontario, Canada, JEON SOMI grew up in Seoul, South Korea. After several commercial ventures, JEON SOMI ultimately became known after winning Produce 101, a South Korean TV singing competition, and subsequently became part of the project girl group I.O.I.
After winning first place in the Korean reality singing competition Produce 101, the young musician joined THEBLACKLABEL and began her musical partnership with producer TEDDY.
JEON SOMI emerged as a solo artist in June 2019 with her single “BIRTHDAY,” which has since amassed over 104M streams worldwide on Spotify and over 106M views on YouTube to date.
In 2020, JEON SOMI signed to Interscope Records as part of the label’s partnership with THEBLACKLABEL and released her debut album entitled XOXO, which features the K-Pop sensation’s single “DUMB DUMB,” for which the music video surpassed 10 million views in 24 hours, 152M views on YouTube to date, and has amassed over 120M streams on Spotify.
Her last album included the larger-than-life anthem, “XOXO,” which has racked up over 88M streams on Spotify alone and over 105M views on YouTube to date as well as singles “Anymore” and “What You Waiting For”.
In addition, JEON SOMI’s multifarious commercial and acting career has also included being a global ambassador for Prada and Lacoste with coverage in Vogue and ELLE.
*Press Release
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