NewJeans Grabs Everyone’s Attention On Their Debut Music Video

Let me have your attention because the new girl group of HYBE’s new label, ADOR, has finally been unveiled! Meet NewJeans!

On July 22, ADOR (All Doors One Room), HYBE’s new label, released their new girl group’s team name NewJeans and released the music video for the first title song of their debut album, “Attention.”

ADOR chose a groundbreaking method of releasing a music video first, skipping the usual steps from releasing teasers and trailers. The unusual and unconventional move made an impact as everything such as team name, member composition, and debut date had been hidden in secrecy.

The music video for “Attention” depicts the narrative of “us” told by teenage girls who shine brighter when they are together. The five members freely walked the streets and danced on green grass, giving off their unique natural charm.

The members captivated the K-Pop fans with their natural styling and sophisticated visuals and it’s raising the expectations for music and performances to be released in the future.

Min Hee-jin, CEO of ADOR said,

“Popular music is a culture that is super close to everyday life, so it’s like clothes that we wear everyday. In particular, jeans has been loved by both men and women of all ages.

NewJeans contains the ambition and determination to become an icon of the times like jeans that you find everyday and never get tired of wearing anytime.”

1st EP SCHEDULE #ATTENTION_NewJeans

NewJeans posted their schedule before the release of their first EP. Aside from “Attention,” fans will also be getting three new music videos for “Hype Boy,” “Hurt,” and “Cookie,” and three of them are triple-titled tracks. The names of the members will be released along with the music video of the second title song, “Hype Boy,” on July 23.

Meanwhile, NewJeans will release their debut album on August 1 as a digital release and will officially release the physical album on August 8.

For more updates about NewJeans, follow ADOR and NewJeans on their Twitter.

Source: ISPLUS (1), (2) and NewJeans Twitter Account

Image credits: ADOR