Soo Joo Park becomes first Asian-American L’Oréal spokesperson

It was recently announced that Korean-American model Soo Joo Park will be the new face of cosmetics brand L’Oréal. This is a first, as the famous brand, the second most valuable cosmetics brand on the globe, has never before employed an Asian-American model as their main spokesperson.

Park was born in South Korea, but moved to the United States with her family at the age of 10. She started her modeling career quite late, at the age of 26 but quickly rose to fame.

Her face is also well-known among K-pop enthusiasts, as she also works with Korean fashion magazines and K-pop stars, as well, for example her provocative Vogue pictorial with G-Dragon dubbed ‘Black Twins’ which really stands out from her Korean works.

Vogue Korea

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