K-Pop

Spotify and Jung Kook Paint The Town “Golden” To Celebrate The Singer’s Debut Album

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The global superstar, Jung Kook, has set the world ablaze with the release of his first solo album, GOLDEN.

To celebrate and further fuel excitement around the highly anticipated release, Spotify is bringing fans closer to the global superstar and his music in new ways, from exclusive bonus content to viral takeovers.

THE GOLDEN TAKEOVER

To kick things off, Spotify and Jung Kook painted one of New York’s most renowned icons golden – almost literally. As published on X (previously Twitter), a silky CGI gold banner was seen
unfurling from the top of the Empire State Building to reveal the album title GOLDEN.

The activation was met with an outpouring of love for Jung Kook, igniting conversations among fans and curious followers alike.

Meanwhile, fans worldwide were in for a treat as GOLDEN took over prominent billboards in motion and in 3D, lighting up the streets in a dazzling display of brilliance in major cities including
New York City, Seoul, Tokyo, Jakarta, Manila, and Bangkok.

“The popularity of K-Pop has grown by leaps and bounds, crossing borders and transcending language and cultural differences to unite fans from all walks of life,” said Jungjoo Park, Spotify’s
Head of Music, South Korea. “With every release, fans have shown Jung Kook tremendous love on Spotify. We’re proud to be able to join them in celebrating the widely loved Jung Kook for his
first solo album, helping him further expand his global presence as an artist.”

For more of the multi-hyphenate, Spotify has also rolled out bonus content to let fans discover more about Jung Kook and his GOLDEN moments. Watch Jung Kook rest and relax in a GOLDEN
room made just for him, discover his personal ramyeon porridge recipe, and laugh along as the energetic bunny takes on the Payback Challenge on Spotify’s K-Pop ON! YouTube and video
podcast channels.

Spotify’s continued efforts to connect Jung Kook with listeners across the globe have led to passionate response from fans, both old and new. In addition to spotlighting his previous releases in playlists such as Today’s Top Hits and K-Pop ON!, the This is Jung Kook playlist lets fans discover and enjoy the collective discography of his solo music.

For his solo debut with the release of “Seven (feat. Latto)”, fans have also been treated to bonus content on Spotify’s K-Pop ON! YouTube and video podcast channels.

*Press Release

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