K-Pop

WJSN CHOCOME Wins In “2021 First Brand Awards” Idol Unit Category

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WJSN CHOCOME was granted the prize for idol unit that is a big hit at the 2021 First Brand Awards!

#WJSN #우주소녀 #쪼꼬미 #2021퍼스트브랜드대상 #아이돌유닛 #흥칫뿡

Girl unit WJSN CHOCOME drew a lot of attention with its debut this year. The group received acknowledgment at the 2021 First Brand Awards in its “Idol Unit” category.

WJSN CHOCOME

The awards selected CHOCOME as the idol unit that will lead 2021. They praised the members’ performances and pointed out their potential for future growth.

The Korea First Brand Awards is a leading indicator of the brand’s performance since its establishment in 2003. The prize is meaningful as it selects and awards brands that will lead Korea through consumer surveys.

CHOCOME is the first unit of WJSN since their debut back in 2016 and consists of members Soobin, Luda, Yeoreum and Dayoung. Unlike the dreamy image that WJSN, as a group, has shown, the quartet presented a more cute and hyper side.

The unit’s debut single HMPH! was released in October and received praise for taking a more humorous direction and expanding the group’s spectrum with a pleasant charm.

In particular, the title track “HMPH!” contains cute lyrics, addictive melodies and fun, easy to follow choreography. CHOCOME received more attention for their fun collaborations with Moon Seyoon, Norazo and Kim Youngchul.

The song showcased its popularity through the “HMPH Challenge” on social media and was even requested by fans on various idols’ fan signing events.

US magazine Forbes talked about the outstanding performance of the group as well. They praised the girls about the new look that they presented to the WJSN brand and the great impact they had on the K-pop scene this year.

On a side note, CHOCOME, the first unit of WJSN, is active in various fields including music, acting and entertainment.


PR and Image source: Starship Entertainment