Fashion

Kim So Hyun & Ji Soo Strut Korean Eyewear Brand Gentle Monster With Style & Swag In Singapore

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Gentle beauty meets monster appeal when Korean stars Kim So Hyun and Ji Soo graced Singapore’s Gentle Monster 2019 eyewear collection kick-off party.

Korean eyewear brand Gentle Monster officially launched its new season’s eyewear collection by tapping hottest Korean stars Kim So Hyun and Ji Soo to spark the event.

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Adorned with stars and artists, Gentle Monster celebrated “13” – the brand’s 2019 eyewear collection on February 21 at the new flagship store in Marina Bay Sands, Singapore.

Balancing the lines of art and commerce, Gentle Monster presented a new vision of fashionable and economical eyewear.

Aiming to broaden its reach, the event was also attended by Asian celebrities including Thailand’s Lydia Sarunrat Deane and Rathfar Chaichueanjit.

Singapore artists Narelle Kheng, Benjamin Kheng and Jonathan Chua from The Sam Willows, Amanda Chaang, Jasmine Sokko, Lee Teng and Julie Tan were also in attendance.

Kim So Hyun_Ji Soo_Gentle MonsterKim So Hyun_Ji Soo_Gentle Monster

“13” – Undecember

Taking inspiration from its ongoing project theme “13”, Gentle Monster’s 2019 collection interestingly takes the premise of creating the 13th lunar month, “Undecember”, caused by a drift between the earth and the moon.

“Undecember” emphasizes the scenario of how the future Earth has to endure extreme ecological changes brought about by the shift of paradigm.

Searching for the core essence of life is the concept of “13”. It pushes to question reality to gain better insight for new possibilities.

Featuring an impressive fusion of classic and advant-garde designs, Gentle Monster’s 2019 collection caters to fashion-forward trendsetters and those looking for more wearable pieces.

In addition, statement-making pieces such as bees and ribbon are among the new styles which are featured in the campaign with Frederik Heyman.

Ranging from S$368 to S$509, the Gentle Monster 2019 collection “13” is available at both Gentle Monster Singapore flagship stores in ION Orchard and Marina Bay Sands.

Innovative fast-growing fashion eyewear label, Gentle Monster is renowned as Korean and Asian celebrities’ favourite.

Known for its exciting unique retail concepts, the brand now has two flagship stores in Singapore; The Data Addict at Marina Bay Sands and Samsara at ION Orchard.

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