FILA Finds Their Newest Global Ambassadors In BTS
After a brief stint of promoting with FILA Korea, the septet takes it to the next level by going global with the brand
Shout out to all of the ARMYs who may have missed out on BTS’ collaboration with FILA Korea before: you may get the chance to cop their new releases and see them around your nearest shoe store soon as they sign on as FILA’s global models.
On October 1, FILA Korea announced that RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook have been selected as the brand’s newest global models. In line with this, the boys have signed an exclusive model contract, and their advertisements will be broadcast in the United States, Europe, and Asia.
A representative from FILA cites the group’s positive mindset, their genuine efforts to communicate with people from all walks of life, as well as their energetic image as deciding factors in their selection as the brand’s global models. The group’s advertisements with FILA is set for release in early 2020.
Through their exclusive contract with BTS, FILA hopes to expand their ‘One World One FILA’ project while enhancing their brand’s image. The brand also hopes to reach out to more audiences by combining the brand’s voice with BTS, a group slowly becoming a household name.
BTS is currently preparing to wrap up their award-winning Love Yourself concert series with a historic performance at the King Fahd International Stadium on October 11, and a slew of encore shows at the Jamsil Olympic Stadium.
Source: Financial News Korea
Image Source: Naver x Dispatch, BigHit Entertainment