K-Food

BTS And Starbucks Team Up For A Truly Bright Campaign

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The global superstars will be joining forces with Starbucks for a campaign that will help the youth “be the brightest stars”

Despite their preparations for their much anticipated comeback with Map of the Soul: 7, BTS has managed to find time to help other people achieve their dreams! Today, it has been revealed that the septet has partnered with Starbucks Korea for a truly meaningful campaign.

From January 21 to February 6, Starbucks Korea will be running “Be the Brightest Stars”: a collaboration that hopes to raise funds for disadvantaged young people in South Korea through new beverages, food, and merchandise.

The special campaign features food and drinks in their signature color, such as the Blooming Purple Vin Chaud, the Blueberry Star Macaroon, Purple Berry Cheesecake and Purple Star Cupcake.

Aside from a special set of food and drinks, Starbucks Korea will also be rolling out limited-edition merchandise such as mugs and glassware decorated with real gold, tablet and laptop pouches, and key chains.

A portion of the funds raised will go towards the Beautiful Foundation’s Opportunity Youth Independence Project: a developmental program for young people preparing to leave children’s homes in order to start their adult lives.

Source: Starbucks Stories Asia, Yonhap News

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