BTS, EXO, & SEVENTEEN Announced As Leading Boy Groups In August Brand Rankings
The Korean Business Research Institute has finally revealed the brand ranking reputation for K-pop boy groups!
Well-loved male idol groups BTS, EXO, and SEVENTEEN are hailed as the top three acts this August 2021.
The rankings are grounded on various factors including consumer media, communication, and community indices. Particularly, the institute has extracted a huge amount of data from July 14 to August 14.
Unsurprisingly topping the list once again is the worldwide phenomenal boy group BTS. The septet has been steadily leading the rankings for the 39th straight months now. This August, they achieved a whopping brand reputation index of 13,098,122.
Some of the high-ranking phrases from the group’s keyword analysis included their supportive fandom “ARMY,” “Billboard”, and “Butter.” The words such as “advocate,” “long-running,” and “prove” are also present as their highest-ranking related terms.
Following at second place is South Korea’s representative boy group EXO. Marking a 20.97 percent increase in their score since July, the group was able to rise in the list this August with a brand reputation index of 3,584,626.
Powerhouse K-pop boy group SEVENTEEN secured the third spot this month. The thirteen shining idols obtained a score of 2,916,572.
NCT and ASTRO placed fourth and fifth in the rankings. respectively. NCT obtained 2,522,776 while ASTRO acquired 2,508,474.
Check out the other K-Pop boy groups who entered the Top 30:
#6 THE BOYZ
#7 MONSTA X
#10 Super Junior
#14 Stray Kids
#16 Golden Child
#29 Block B
Source: Star Daily News
Photo Credits: BIGHIT MUSIC | SM Entertainment | Pledis Entertainment