SNSD & EXO-CBX To Bring Your Newest Sneaker Must-Have!
SNSD and EXO-CBX personally designs new pieces you should add to your sneaker collection!
Singaporean sneaker brand YSneakers taps SM Entertainment’s culture street brand Astell&ASPR for a collaboration featuring limited edition sneakers designed by your favorite idols from SNSD and EXO-CBX!
On July 11, SM Entertainment reveals the two groups’ latest venture into the fashion world with a 16-second production film showing the idols at work. The short video shows how hands-on Taeyeon, Sunny, Hyoyeon, and Yuri of Girls’ Generation and EXO-CBX’s Chen, Baekhyun, and Xiumin are with planning, designing, and sampling the sneakers for the collab.
“It was our first time designing sneakers ourselves, and it was a very different and fun experience,” the artists say. Each of them have designed two pairs of sneakers – one high-top and one low-top – and a series of behind-the-scenes clips will be revealed on YSneakers’ official website and social media accounts to give fans a closer look at the production process of the sneakers collaboration.
The limited edition sneakers are created using high-level customizing techniques to ensure high-quality products for the fans. The members of EXO-CBX and SNSD have personally chosen the unique patterns and colors of the sneakers’ leathers.
But wait, there’s more – because with a limited edition sneaker line, comes limited edition freebies! Every purchase of a Girls’ Generation member’s design will entitle the buyer to an exclusive photo card of the artist who created it. Meanwhile, customers who buy sneakers designed by either Chen, Baekhyun, or Xiumin will get a photo reel of that member’s behind-the-scenes design process. These, together with wooden shoe trees with the artists’ names, will be received on a first-come-first-serve basis.
EXO-CBX and SNSD’s collaboration with YSneakers will be launched internationally on August 16 through the YSneakers website. You can place pre-orders though, starting July 25, but only 1,000 pairs per design will be available – so make sure you get yours quickly!
Are you purchasing new sneakers from the YSneakers X EXO-CBX and SNSD collaboration? Let us know by leaving a comment below or tweeting us at @hellokpop!