ENHYPEN To Headline New K-pop Fest + Asian Culture Expo In Las Vegas

ENHYPEN to headline Asian music festival and culture expo, WE BRIDGE. 

Asian music and culture fans have an exciting event to look forward to this spring, as WE BRIDGE will launch at Mandalay Bay in Las Vegas on April 21-23. The music festival will feature its sensational headliner, ENHYPEN, as well as supporting acts including Kang Daniel and more who will make their American arena debuts.

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The inaugural three-day cultural expo and two-day music festival celebrate Asian entertainment and culture. WE BRIDGE will take place at the Mandalay Bay Convention Center and Michelob ULTRA Aerna at Mandalay Bay Resort and Casino.

An Event To Remember

The 12,000-seat arena will feature one night headlined by global superstars, ENHYPEN. Additionally, other talented acts in the lineup include Kang Daniel, VIVIZ, Dreamcatcher, CIX, ONEUS, fromis_9, BE’O, and more.

Premier global entertainment company, Infinite Prospects Entertainment (IPE), presents the event with the support of MGM Resorts International. The latter was behind turning the Las Vegas Strip purple during BTS’ four sold-out nights of the Permission To Dance On Stage stops at the Allegiant Stadium.

WE BRIDGE’s mission following the explosion of Asian influence on pop culture, music, film, art, and fashion globally is to connect these creative expressions into one momentous occasion. It will also celebrate the various Asian artists and cultures that are fuelling them.

This multi-sensory, live event will deliver a curated world of past, present, and future in Asian music, media, art, and fashion.

Meanwhile, the GRAMMY Museum® will also have its own stage during the three days of the expo, open to all attendees. It will show special performances and Q&A panels of the festival lineup. Ticket holders of qualifying tiers will also have the chance to participate in hi-touch events with the artists after each panel.

The event also partners with culture curators and creators who will spotlight some of Asia and Asia America’s best visual artists and their creations.

A Celebration Of Culture

CEO of Infinite Prospects Entertainment, Alex Kang, states:

“I’m honored to be bringing a celebration of Asian culture to Las Vegas, one of the most culturally blended cities and entertainment capitals in the world. With the rise in Asian entertainment into mainstream prominence, we wanted to bring more awareness and access to artists, talent, and brands within our community.

We are excited to have K-pop at the forefront of WE BRIDGE‘s music showcase this year, as the industry’s impact and popularity continue to grow. We see this as our humble beginning and have a vision of building an even bigger stage that is widely representative of all Asian talent.”

Michael Sticka, President/CEO of the GRAMMY Museum, added”

“The GRAMMY Museum is thrilled to partner with WE BRIDGE on its inaugural festival.

Our Mission includes paying tribute to our collective musical heritage, while also celebrating the dynamic connection in people’s diverse backgrounds and music’s many genres. We look forward to celebrating Asian entertainment and culture by bringing our renowned public programming to the WE BRIDGE stage.”

Fans will not want to miss one of the largest West x East Asian-centric events of this year. Information regarding additional artist lineups, ticket sales, and programs will be released soon. For the latest updates, fans can follow @webridgeexpo on Twitter and Instagram and join the conversation using #webridgelv and #nownewnext.

For more information and to purchase tickets for the WE BRIDGE Expo, you can visit webridgeexpo.com.

PR: Miller PR

Image Source: Infinite Prospects Entertainment (IPE) | MGM Resorts