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Lifestyle
LINE FRIENDS Collaborates With Maison Kitsuné And Launches The Limited Edition “KITSUNÉ X LINE FRIENDS” Collection
LINE FRIENDS collaborated with Maison Kitsuné and launched the limited-edition MAISON KITSUNÉ X LINE FRIENDS collection, on July 8th in countries including France, the U.S., Korea and Japan.
With unrivaled creative design capabilities, LINE FRIENDS reinterpreted the brand essence of Maison Kitsuné’s Parisian lifestyle for this collection – ranging from fashion, tech accessories, plush toys, stationery essentials to digital contents including LINE stickers and Instagram GIFs – based on the story of “BROWN Meets KITSUNÉ in Paris”.
Launched as part of the 10th anniversary of BROWN & FRIENDS, this limited-edition MAISON KITSUNÉ X LINE FRIENDS collection will become an on-trend essential for Millennials, Generation Z, and fashion trendsetters.
LINE FRIENDS, a global creative studio, collaborated with Maison Kitsuné, a leading Paris-meets-Tokyo lifestyle brand, to globally debut the limited-edition MAISON KITSUNÉ X LINE FRIENDS collection on July 8th in countries including France, the U.S., Korea and Japan.
“Maison” is the French word for “house” and “Kitsuné” is the Japanese word for “fox”. Inspired by the fox, a symbol of versatility, Kitsuné offers a unique, inspirational Art de Vivre, blending a fashion brand (Maison Kitsuné), music label (Kitsuné Musique) and cafés, roasteries, bars and restaurants (Café Kitsuné), and has continued to influence the culture of Millennials and Generation Z across the globe.
Featuring its signature Fox logo, the Paris-meets-Tokyo lifestyle brand has captured the hearts of the younger generations and fashion people for its exquisite interpretation of the “French Ivy”, a perfect balance of casual comfort and timeless sophistication.
With its unrivaled creative design capabilities, LINE FRIENDS has reinterpreted the brand essence of Maison Kitsuné’s Parisian lifestyle for this newest collection, which encompasses 62 types of clothing including sweatshirts and patterned T-shirts, and 11 types of accessories including phone cases, AirPods cases, tote bags, plush toys and stationery essentials.
The collection items are embedded with adorable images visualizing the story of how BROWN, travelling around the world, coincidentally meets KITSUNÉ at a record shop in Paris and listens to music together, and ultimately becomes friends.
Through this collaboration, KITSUNÉ, the signature Fox logo, is reimagined into a more adorable and animated character by meeting BROWN, who is usually reserved and laid-back but a reliable friend – bringing global fans of both LINE FRIENDS and Maison Kitsuné more fun and excitement.
MAISON KITSUNÉ X LINE FRIENDS collaboration is an epic one because of the similarities in the two brands’ DNA – LINE FRIENDS, originally created for use as stickers for leading mobile messenger app LINE, has expanded into game, fashion, and entertainment sectors and now leads the global character IP industry, while Kitsuné, a music and fashion label-turned- leading lifestyle brand, has also broadened its business into F&B sectors.
The unique backstories of the two brands are anticipated to spark viral sensation among global Millennials and Generation Z.
Launched as part of the 10th anniversary of BROWN & FRIENDS, the MAISON KITSUNÉ X LINE FRIENDS collection will be available for purchase on the official on- and offline stores of LINE FRIENDS and Maison Kitsuné from July 8th.
LINE FRIENDS will also be dropping digital contents including MAISON KITSUNÉ X LINE FRIENDS collaborative videos with Maison Kitsuné x LINE FRIENDS playlist curated by Kitsuné Musique embedded in the background, as well as LINE stickers, and Instagram GIFs of the story on how BROWN meets KITSUNÉ. The collaborative videos can be found on LINE FRIENDS’ official Instagram.
Meanwhile, LINE FRIENDS has been winning the hearts of Millennials and Generation Z worldwide by collaborating with a number of renowned fashion and tech brands, including Bang & Olufsen, Converse, LAMY, and Leica, to bring value to everyday life with trendy yet quality products.
About LINE FRIENDS
LINE FRIENDS is a global character brand that originally started from BROWN & FRIENDS, created for use as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide.
Taking a step further, the company has emerged as a global creative studio by offering diversified content based on its wide array of Intellectual Property (IP)s including ‘BT21’, characters created together with a global boy band BTS, ‘WDZY’ (ITZY), ‘TRUZ’ (TREASURE) and ‘CHICHI’ (BLACKPINK JISOO).
LINE FRIENDS is also expanding its IP-based business by partnering with global media and game companies including Netflix (original animated series), SUPERCELL (Brawl Stars) and NEXON (KartRider), further diversifying its digital contents to become a leading global creative studio.
The company recently expanded its IP-based business from conventional character licensing to digital entertainment by teaming up with AFUN INTERACTIVE, an up-and-coming 3D content production studio, to create new opportunities around virtual celebrity APOKI.
LINE FRIENDS has also collaborated with a number of renowned brands including Bang&Olufsen, Converse, LAMY, and Leica, all aligned with the company’s philosophy and value to release premium character products.
They have operated more than 260 stores in a total of 15 markets in New York, LA, Tokyo, Seoul and Shanghai.
Since it became an independent company in January 2015, LINE FRIENDS continues to win the hearts of Millennials and Gen Z worldwide through interactive digital communication across multiple retail touchpoints including its online sales platforms.
For more information, please visit www.LINEFRIENDS.com.
About Maison Kitsuné
Created in Paris in 2002 by Gildas Loaëc and Masaya Kuroki, Kitsuné offers a unique, inspirational Art de Vivre blending a fashion brand (Maison Kitsuné), music label (Kitsuné Musique) and cafés, roasteries, bars and restaurants (Café Kitsuné).
Over the last nineteen years, the multi-faceted Paris-meets-Tokyo brand has consistently grown and increased its international influence organically, building a loyal fan base all over the world.
Independent Paris fashion house Maison Kitsuné draws its inspiration from the thread between Paris and Tokyo, offering a wardrobe that subtly blends sharp tailoring, distinct streetwear influences, playfulness and wearable, comfort-focused designs.
Since inception, Maison Kitsuné has grown its network of directly owned and operated stores to 34 locations across the world including Paris, New York City, Tokyo, Seoul and Beijing. The collection is also available online via the brand’s e-commerce site, as well as in more than 400 points of sale worldwide.
Music label Kitsuné Musique’s philosophy has always been about singling out the up-and-coming talents about to break through in music.
Over the years, Kitsuné Musique has become the first home of now unmissable artists such as Parcels, Two Door Cinema Club, Digitalism and more. If there is a Kitsuné sound, then it’s an incredibly diverse one, led by the passion for talent scouting.
Specialty coffee retailer Café Kitsuné pays tribute to the pleasure of enjoying a quality coffee in iconic locations. Created in 2013, Café Kitsuné has grown to a network of 16 cafés across the world including Tokyo, Paris, Seoul, New York City and Beijing, achieving cult status amongst specialty coffee lovers around the world.
In 2019, Café Kitsuné has also extended its activities to new business lines, adding roasteries, bars and restaurants to its range.
For more information about the www.maisonkitsune.com
Watch the collaboration teaser below:
PR | Image Source: LINE
